_____ Are Best Described as Unique Strengths,embedded Deep Within a Firm,that

question 56

Multiple Choice

_____ are best described as unique strengths,embedded deep within a firm,that allow a firm to differentiate its products and services from those of its rivals,creating higher value for the customer or offering products and services of comparable value at lower cost.

• A) Resource leverages
• B) Core competencies
• C) Capital gains
• D) Equity reserves

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Definitions:

Marketing Mix

The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.

Product

An item or service created as a result of a process and serves a need or wants.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.

Marketing Plan

A comprehensive document or blueprint that outlines advertising and marketing efforts for the coming year; it encompasses strategies, costs, and action steps.