If a Resource Is Rare or Unique to a Particular

question 90

Multiple Choice

If a resource is rare or unique to a particular firm,then

• A) the industry in which the firm operates will experience perfect competition.
• B) the mobility of the resource will be high.
• C) the firm will be able to maintain a competitive advantage for a long period.
• D) it will be less costly for rivals to imitate the resource.

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Definitions:

STP Process

Stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing that divides a broad market into distinct groups, targets specific segments, and positions a brand to meet the needs of selected segments.

Geodemographic Segmentation

A marketing technique that clusters people based on the premise that individuals who live near one another are likely to have similar financial means, tastes, and lifestyles.

Segmentation Attractiveness

The extent to which a defined market segment is desirable to target based on factors like size, profitability, and accessibility.

Self-Concept

Self-concept is the understanding or perception that a person has about themselves, encompassing thoughts, feelings, and beliefs about one's own identity and capabilities.