Which of the Following Best Explains Why IBM Has Been

question 31

Multiple Choice

Which of the following best explains why IBM has been able to maintain its competitive advantage?

• A) IBM successfully transformed itself multiple times in the data information industry over a period of more than 100 years.
• B) IBM hired a new CEO to refocus the company on satisfying market needs, which demanded IT services.
• C) IBM focused on producing mainframe and mini-computers that would be produced by fully integrated companies.
• D) IBM helped kick-start the PC revolution in 1981 by setting an open standard in the computer industry with the introduction of the IBM PC.

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Definitions:

Marketing Activities

Tasks and strategies businesses use to promote and sell their products or services to their target audience.

Informal Controls

Unofficial regulations and norms that guide behavior within organizations and groups, often based on culture or social interactions.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into actions to achieve strategic marketing objectives.

Affects Marketing

refers to the emotional response that marketing strategies and messages elicit from their target audience.