SWA Has Enjoyed a Sustained Competitive Advantage,allowing It to Outperform

question 108

Multiple Choice

SWA has enjoyed a sustained competitive advantage,allowing it to outperform its competitors over several decades.Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song,respectively.Neither Continental nor Delta,however,was able to successfully imitate the resource bundles and firm capabilities that make SWA unique.Which of the following is this case an example of?

• A) resource immobility
• B) resource heterogeneity
• C) resource mobility
• D) resource homogeneity

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Definitions:

State of Incorporation

The specific state within a country where a corporation is registered to operate, abiding by its legal framework and benefiting from its corporate laws.

Franchisor

An entity that grants the right to operate a business under its trademark and brand name to another party, known as the franchisee.

Small Business Owner

An individual who owns and operates a business with a small number of employees and relatively lower volume of sales.

Not-for-profit Corporations

Organizations that operate for purposes other than making a profit for its owners or shareholders, often focusing on charitable, educational, or social objectives.