A Key Feature of an Oligopoly Is That the Competing

question 37

Multiple Choice

A key feature of an oligopoly is that the competing firms

• A) are independent.
• B) have no pricing power.
• C) are interdependent.
• D) have no barriers to entry.

Grasp the essential characteristics that influence the promotional mix decisions.

Recognize the role of discounts and coupons in maintaining loyal buyers across product life cycles.

Distinguish between the stages of the product life cycle in terms of promotional strategies.

Understand the significance of product characteristics in selecting the promotional mix.