Seeking Products or Services That Have Been Successful in One

question 12

Multiple Choice

Seeking products or services that have been successful in one market and introducing the same basic product or service in another segment of the market is referred to as _____________.

• A) imitative new entry
• B) adaptive new entry
• C) proactive new entry
• D) pioneering new entry

Distinguish between different types of manufacturing costs, including factory overhead.

Recognize the three major cost components of a manufactured product.

Calculate the cycle time for a manufacturer using the proper formula.

Identify the classifications of inventory in a manufacturing company.

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Definitions:

Sales Presentation

A structured pitch or demonstration aimed at persuading a potential client to purchase a product or service.

Relative Position

The location or rank of an entity in comparison to others within a specific context or framework.

Problem-Solution Presentation

A sales strategy that involves identifying a customer's problem and demonstrating how the seller's product or service can solve it.

Prospect's Needs

The specific requirements or desires of potential customers that a business aims to fulfill.