Which of the Following Is Not a Factor That Makes

question 9

Multiple Choice

Which of the following is not a factor that makes it more difficult for new ventures to be successful as differentiators?

• A) The strategy is thought to be expensive to put into action.
• B) Establishing a brand, important to a differentiation strategy, is thought to be expensive.
• C) Superior innovation is often very costly.
• D) Customer service is often costly, but it does not affect a differentiation strategy.