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According to Theodore Levitt,what Are the Three Assumptions That Favor

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Essay

According to Theodore Levitt,what are the three assumptions that favor the pursuit of a pure global strategy? Briefly provide counterarguments to each assumption.


Definitions:

Facilitate Purchases

The process of making it easier for customers to buy products or services, often through simplifying transactions or providing additional purchase information.

Fashion Boots

A specific style of footwear that can vary in height, material, and design, primarily focused on trends and aesthetic appeal rather than functionality.

Convenience Product

Goods that are readily available to consumers and are purchased frequently with minimal effort in comparison shopping.

Customized

Refers to products or services tailored to meet specific customer needs or preferences.

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