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Explain the uses and limitations of portfolio management matrices such as the growth-share matrix developed by the Boston Consulting Group (BCG).
Holding Cost
The expenses incurred for storing and maintaining inventory, including warehousing, insurance, and depreciation costs.
Monthly Demand
The total quantity of a product or service that consumers are willing and able to purchase within a calendar month.
Price Discrimination
A pricing strategy where a seller charges different prices for the same product or service to different customers, based on market conditions, customer characteristics, or the nature of the purchase.
Discounts
Reductions on the regular price of goods or services, usually offered to encourage purchases.
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