In the BCG Growth Share Matrix, the Suggested Strategy for Stars

question 114

Multiple Choice

In the BCG Growth Share Matrix, the suggested strategy for Stars is to

• A)milk them to finance other businesses.
• B)invest large sums to gain a good market share.
• C)maintain position and after the market growth slows use the business to provide cash flow.
• D)not invest in them and to shift cash flow to other businesses.

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