Tangible Resources Are Assets That Are Relatively Easy to Identify

question 45

True/False

Tangible resources are assets that are relatively easy to identify such as financial and physical assets.

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Definitions:

Segmentation Variables

refer to the criteria or bases used in dividing a market into distinct subsets of consumers with common needs or characteristics, such as demographic, geographic, psychographic, and behavioral variables.

Purchase Frequency

The number of times a consumer buys a product or service within a given timeframe.

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.