How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 98

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by making competitors in cyberspace seem less equally balanced
• C) by consolidating the marketing message that consumers use to make a purchase decision to a few key pieces of information that the selling company has little control over
• D) by highlighting unique selling advantages of a firm

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Definitions:

Patent

A government grant that gives an inventor the exclusive right or privilege to make, use, or sell an invention for a limited time period.

Copyright

The exclusive right of an author or other creator to publish, print, or sell an intellectual production for a statutory period of time.

Employment Law

The branch of law that deals with the rights and duties between employers and workers.

Sexual Harassment

In the employment context, the granting of job promotions or other benefits in return for sexual favors (quid pro quo harassment), or language or conduct that is so sexually offensive that it creates a hostile working environment (hostile environment harassment).