The Internet and Digital Technologies Suppress the Bargaining Power of Buyers

question 44

True/False

The Internet and digital technologies suppress the bargaining power of buyers by providing them with more information to make buying decisions.

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Definitions:

Cable Television

A system of delivering television programming to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables.

Word-of-Mouth Referral

A natural and unpaid form of promotion in which satisfied customers recommend products or services to their friends or family members.

BCG Matrix

A strategic business tool devised by the Boston Consulting Group to help organizations analyze their portfolio of products or services based on market growth and market share.

SBUs

Strategic Business Units are individual units within a larger company that operate as separate businesses, each with its own mission, products, and market.