Gerusa Is a Company of Former Soviet Scientists Who Have

question 11

Multiple Choice

Gerusa is a company of former Soviet scientists who have developed a special chemical to kill cancer cells.While the scientists have the knowledge,they are short on equipment,money,and marketing know-how.It would seem that Gerusa should

• A) give up the idea altogether.
• B) find a partner with which to collaborate.
• C) forge forward and develop this technology on their own.
• D) come up with a new concept in which they possess all the necessary capabilities.

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Definitions:

Proposal Document

A written offer or plan detailing how one party can meet the needs or requirements of another, often used in business transactions.

Formula Sales

A structured approach to selling that follows a specific pattern or formula, often used in training new sales personnel.

Presentation Method

The technique or approach used in delivering information or demonstrating a product or service to potential customers.

Need-satisfaction

A sales approach that focuses on identifying and meeting the specific needs of a customer, emphasizing the benefits of a product or service that can meet those needs.