Gerusa Is a Company of Former Soviet Scientists Who Have

question 47

Essay

Gerusa is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT).While the scientists have the medical knowledge,they are short on equipment,money,and marketing know-how.As a consultant what would you advise Gerusa to do?

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Definitions:

Spot Exchange Rate

The present exchange rate for immediate swap of one currency to another.

Forward Exchange Rate

The price set today for a currency exchange that will occur at a future date.

Spot Exchange Rate

The current exchange rate at which a currency can be bought or sold for immediate delivery.

Forward Exchange Rate

An agreed-upon exchange rate for a currency transaction that will occur at a future date, used for hedging or speculation in foreign exchange markets.