Dreyfuss WebMakers Company Developed a Template for a Web Page

question 28

Essay

Dreyfuss WebMakers Company developed a template for a web page that included a shopping cart and other capabilities to market its software.However,Dreyfuss soon realized it could make even more money by selling this template in modules to others wishing to quickly build web pages to sell their products.Dreyfuss is considering using licensing to distribute its templates.Discuss the advantages and disadvantages to this approach.

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Definitions:

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power.

Differentiated Products

Goods or services that are distinguished from similar products based on quality, brand, design, or features, leading to non-price competition among firms.

Advertising

A marketing strategy involving the public promotion of products, services, or brands through various media channels to attract consumer interest.

Waste Of Resources

The inefficient, ineffective, or unnecessary use of resources resulting in the loss of potential benefits.