Dreyfuss WebMakers Company Developed a Template for a Web Page

question 21

Multiple Choice

Dreyfuss WebMakers Company developed a template for a web page that included a shopping cart and other capabilities to market its software.However,Dreyfuss soon realized it could make more money by selling this template in modules to others wishing to quickly build web pages to sell their products.Dreyfuss should

• A) forget about this idea because it will just be creating its own competition on the Internet.
• B) become a licensor of web page template modules.
• C) become a licensee of web page template modules.
• D) start a joint venture with any other company wishing to use its template.

---

Definitions:

Smoothing Constant

A parameter used in exponential smoothing methods to weigh the importance of historical data in forecasting.

Regression Method

A statistical process for estimating the relationships among variables, often used for prediction and forecasting.

MSE

Stands for Mean Squared Error, a measure used to gauge the average of the squares of the errors or deviations; essentially, the average squared difference between estimated values and the actual value.

Industrial Lathe Sales

Revenue generated from selling industrial lathes, which are machines used to shape metal, wood, or other materials by rotating the workpiece against a cutting tool.