Desco Consulting Was Asked by a Client to Evaluate the Attractiveness

question 16

Multiple Choice

Desco Consulting was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.It sounds like Desco should use _____ to do this evaluation.

• A) conjoint analysis
• B) data envelopment analysis
• C) attribute ranking
• D) break-even analysis

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Definitions:

Selective Sample

A subset of a population chosen for a study because it represents a larger group on some criteria, but it might not fully represent the entire population due to the selection process.

Biased Sample

A non-representative sample that does not accurately reflect the demographics or characteristics of the larger population.

Case Study

is a detailed examination of a particular case (such as a person, group, or event) over a period of time, often used in social, psychological, or educational research.

Representative Sample

A subset of a population that accurately reflects the members of the entire population.