The Balanced Scorecard

question 20

Multiple Choice

The balanced scorecard

• A) is an alternative accounting technique.
• B) is a method for balancing assets with liabilities and equity.
• C) emphasizes four perspectives the firm should take in formulating goals.
• D) helps managers evaluate all aspects of an employee's performance.

Understand the strategic significance of employee attributes like motivation, personality, and attitude in organizational success.

Recognize the role of top management in strategic planning and execution.

Differentiate between the concepts of mission statement, corporate strategies, and competitive strategies.

Identify strategies used by organizations in response to different market and competitive conditions.

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Definitions:

Cornea

The transparent front part of the eye that covers the iris, pupil, and anterior chamber, responsible for focusing most of the light that enters the eye.

Eye

An organ of vision that detects light and converts it into electro-chemical impulses in neurons.

Circular Opening

An opening or hole that is round in shape.

Iris

The colored part of the eye that controls the diameter and size of the pupil, thus regulating the amount of light that enters the eye.