Acme Products Was Late to Enter the Desk Height Adjuster

question 23

Multiple Choice

Acme Products was late to enter the desk height adjuster market.However,Acme has vast financial resources compared to the 2 other small companies in this new market.Which of the following best represents Acme's chances of success?

• A) Slim because it is a late entrant into the market.
• B) Excellent because it can outspend the other companies in further development and marketing of the product.
• C) Acme's chances of success cannot be determined.
• D) Acme's chances of success are exactly equal to those of the other companies.

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