Examlex
Irrespective of whether the characteristics of a technology are imitable or not,a first mover has an opportunity to build brand loyalty before the entry of other competitors.
Utilitarian Needs
are needs that are pragmatic and practical, fulfilling a functional requirement rather than an emotional one.
Tangible Attributes
Physical characteristics and features of a product that can be directly observed and measured by consumers.
Motivational Conflict
A situation where an individual faces competing desires or interests, leading to indecision or difficulty in choosing a course of action.
Dodge Durango
A model of SUV (Sport Utility Vehicle) produced by the American automobile manufacturer Dodge.
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