EBay Allows Shoppers to Pay for Purchases Using an Online

question 17

Multiple Choice

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

• A) purchase
• B) delivery
• C) use
• D) maintenance

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Definitions:

Locations

Specific places or sites where something exists or occurs, or can be found.

Equilibrium Theory

A theory suggesting that individuals strive to maintain a balance between their input (effort, skill) and output (rewards, recognition) in relationships and groups.

Deviant Member

Describes an individual within a group whose behaviors, beliefs, or attitudes diverge significantly from the group's norms or standards.

Cohesive

Describes a group, organization, or other collection of individuals that is united or sticking together closely, often sharing common goals or attitudes.