QwikEats Is a Fast Food Restaurant

question 12

Multiple Choice

QwikEats is a fast food restaurant.It has recently opened a children's play area within its premises that allows parents to dine in peace without having to worry about their children.According to the Kim and Mauborgne model,QwikEats is offering the _____ utility levers during the _____ stage of buyer experience.

• A) environmental friendliness, purchase.
• B) risk, supplements.
• C) convenience, purchase.
• D) simplicity, maintenance.

---

Definitions:

Sales Message

Communication that is designed to persuade a potential customer to purchase a product or service, highlighting its value and benefits.

Call to Action

A statement designed to prompt an immediate response or encourage an urgent action from the audience, commonly found in marketing and sales.

Free Trial Pack

A sample of a product provided at no cost to allow potential consumers to try before making a purchase decision.

Online Store

A website or platform where goods and services are sold directly to consumers over the internet.