The "Buyer Utility Map" Developed by Kim and Mauborgne Can

question 47

True/False

The "Buyer Utility Map" developed by Kim and Mauborgne can be applied only to consumer products.

Understand the application of game theory in competitive business strategies.

Identify the influence of market structure changes on strategic decisions.

Explore the impact of external threats on strategic decision-making.

Discuss the strategic effects of firm actions on competitor behavior.

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Definitions:

Low Market Share

The condition of a company or brand having a small percentage of total sales in its industry, often leading to less influence and profitability.

High-Growth Market

A market characterized by significantly higher than average growth rates, attracting numerous competitors and investment.

Question Marks

Business units or products with low market share in high-growth markets, requiring decisions about investment to improve position or divestiture.

Grow Or Retrench

A strategic decision companies must make between expanding their operations or reducing their scale to focus on core competencies.