A Marketing Research Company Has Just Informed Jane That She

question 27

Multiple Choice

A marketing research company has just informed Jane that she can be classified as an early adopter.Which of the following characteristics will Jane most likely have?

• A) She waits until uncertainty about a new product is resolved.
• B) She is well-integrated into her social system.
• C) She has a skeptical attitude about new ideas.
• D) She makes decisions based primarily on past experience.

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Definitions:

Gardner

A reference to Howard Gardner, an American developmental psychologist known for his theory of multiple intelligences.

Leadership Grid

A model for understanding leadership styles based on concern for people and production.

Concern For Production

Focuses on the emphasis a manager or organization places on the output and productivity levels of its operations.

Readiness

The state of being fully prepared for something or willing to do something; readiness may refer to individuals, organizations, or systems.