Which of the Following Is the Correct Sequence of Steps

question 44

Multiple Choice

Which of the following is the correct sequence of steps for the science-push approach to research and development?

• A) Customers express an unmet need, R&D develops the product to meet that need, the product is produced, and the Marketing team promotes the product.
• B) Scientific discovery leads to an invention, the Engineering team designs the product, it is manufactured, and the Marketing team promotes it.
• C) Marketing does research to discover a need, R&D comes up with the product concept which is refined by engineering, the Manufacturing team produces it, and the Marketing team sells it.
• D) Manufacturing sees a way to improve a product, R&D takes the suggestions and expands on it, the Engineering team redesigns it, the Manufacturing team implements the change, and the Marketing team sells it.

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Definitions:

Habitual Decision Making

A purchase decision process in which consumers engage with little conscious effort.

Unsatisfied Need

A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.

Functional Needs

The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.

Search for Information

The process individuals or entities engage in to find and gather data, facts, or details on a particular subject or for a specific purpose, often conducted prior to making decisions.