The Demand-Pull Approach to Research and Development Refers to

question 36

Multiple Choice

The demand-pull approach to research and development refers to

• A) research and development that focuses on developing products that are expected to increase demand in a particular market segment.
• B) research and development that begins by examining the outputs of the firm's basic research, and considering what potential commercial applications may be constructed from those outputs.
• C) research and development that greatly overextends the development budget of the firm.
• D) research and development that originates as a response to the specific problems or suggestions of customers.

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