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Most firms find it easy to make the transition between successfully selling to early adopters and the early majority.
Market Portfolio
A portfolio consisting of all assets available in the market, with each asset weighted according to its market capitalization.
Risk-free Rate
A hypothetical yield of an investment that is considered to have no financial risk, usually mirrored by the returns on government bonds.
Abnormal Return
The difference between the actual return of an investment and the expected return given its risk and the market's performance.
Advisory Service
A service provided by financial advisors or professionals offering expert advice on investment, planning, and managing finances.
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