Multiplex Graphics Company Has Just Released a Graphics Enhancement Software

question 49

Multiple Choice

Multiplex Graphics Company has just released a graphics enhancement software program that it wants potential users to experience.Which of the following media would be most appropriate for this product?

• A) Newspapers
• B) Radio
• C) Direct mail
• D) Television

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Definitions:

Mobile Advertising

Marketing and advertising activities that specifically target users on mobile devices such as smartphones and tablets.

Smartphone Users

Smartphone users are individuals who use smartphones, which are mobile phones with advanced features like internet connectivity and the ability to run apps.

Practical Advantages

The tangible benefits or usefulness that something offers in real-world situations.

Emotional Benefits

Emotional benefits are the positive feelings or emotional responses a consumer perceives they will gain from using a product or service.