When a Firm Wants to Shift Its Advertising Focus from Early

question 35

Multiple Choice

When a firm wants to shift its advertising focus from early adopters to the early majority,its advertising should change from emphasizing

• A) ease of use to technical superiority.
• B) legitimacy to fit with way of life.
• C) technological features to ease of use.
• D) consistency to legitimacy.

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Definitions:

Paralinguistic Signals

Non-verbal cues used in communication that accompany speech, such as tone of voice, pitch, speed, and pauses, which can affect the interpretation of the message.

Verbal Cues

Elements in spoken language, such as tone, pace, and volume, that convey meaning beyond the words themselves.

Summon-Answer Sequence

A communicative pattern where a call by one party requires a response from another, fundamental in conversational structure.

Identification-Recognition

Involves the process of accurately perceiving and categorizing entities, such as faces, objects, or symbols, as being familiar or known.