Frankl Products Is Coming Out with a New Type of Computerized

question 20

Essay

Frankl Products is coming out with a new type of computerized refrigerator with a flat panel display that accesses the internet for recipes,nutrition information,etc.Which group (innovators,early adopters,early majority,late majority,or laggards)should the company target its promotion towards initially and what type of message and medium should it use?

---

Definitions:

Average Sale Period

The average amount of time it takes for a business to sell its inventory or a specific product.

Net Profit Margin Percentage

A financial ratio indicating the percentage of revenue that remains as net income after all expenses, interest, and taxes have been deducted.

Equity Multiplier

The equity multiplier is a financial leverage ratio that measures the portion of a company’s assets financed by stockholders' equity, indicating financial risk.

Total Assets

The total of all assets owned by a company, including current and non-current assets, representing its value to shareholders.