When a Firm Wants to Shift Its Advertising Focus from Early

question 35

Multiple Choice

When a firm wants to shift its advertising focus from early adopters to the early majority,its advertising should change from emphasizing

• A) ease of use to technical superiority.
• B) legitimacy to fit with way of life.
• C) technological features to ease of use.
• D) consistency to legitimacy.

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Definitions:

Capacitor Tolerance

The permissible variation in capacitance from its nominal value, expressed as a percentage, which defines the range within which the actual capacitance can vary.

JAN Standard

A specification often referring to Joint Army-Navy standards, which are military standards for electronic components and other materials.

Military

A branch of a nation's armed forces trained for combat on land.

Polarized Capacitors

Capacitors that are specifically designed to be used with a particular polarity in DC circuits and can be damaged if connected in reverse.