Greyer CoManufactures Surgical Instruments

question 22

Multiple Choice

Greyer Co.manufactures surgical instruments.Systems Medico establishes a contractual arrangement with Greyer Co.,according to which the firm can use Greyer manufacturing methods and management structure to produce and sell surgical instruments.Systems Medico must pay a yearly fee to Greyer Co.for the use of its trademark and manufacturing processes.In this scenario,Systems Medico is the _____.

• A) licensor
• B) contract manufacturer
• C) licensee
• D) intrapreneur

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Definitions:

Leadership Positions

Roles within an organization that entail directing, influencing, and managing others to achieve goals.

Blind Area

Part of the Johari window model, referring to information that others know about a person but the person is unaware of.

Johari Window

A cognitive psychological tool used to help people better understand their interpersonal communication and relationships.

Organizational Effectiveness

The extent to which an organization is productive and satisfies the demands of interested parties, such as employees, customers, and investors.