_____ Offers a Fast Way for a Firm to Extend

question 38

Multiple Choice

_____ offers a fast way for a firm to extend the reach of its technology that is nearly free and offers the potential for royalties.

• A) Licensing out a technology
• B) Forming a joint venture
• C) Solo internal development
• D) Vertical integration

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Definitions:

Mass Market

The mass market refers to a large, undifferentiated market of consumers with widely varied backgrounds who might be interested in purchasing similar products.

Digital Marketing Channels

Platforms or mediums used to promote products or services online, including social media, email, search engines, and websites.

Internet

A global network of computers providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.

Organizational Buyers

Entities such as businesses, governments, and institutions that purchase products or services for their own use, for production, or for resale.