Which of the Following Is True of Conjoint Analysis

question 24

Multiple Choice

Which of the following is true of conjoint analysis?

• A) It is simple method for ranking objects or ideas on a number of different dimensions.
• B) It is used by managers to compare their desired balance of projects with their actual balance of projects.
• C) It involves the creation of a hypothetical efficiency frontier.
• D) It is most commonly used to assess the relative importance to customers of different product attributes.

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or social pressure, sometimes at the expense of personal opinion.

Discrimination

involves unfair or prejudicial treatment of individuals based on characteristics such as race, age, gender, etc.

Oppression

The systemic and pervasive exercise of power or authority that results in the cruel or unjust treatment of individuals or groups.

Discrimination

Unfair or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.