Fabmark Consultancy Was Asked by a Client to Evaluate the Attractiveness

question 16

Multiple Choice

Fabmark Consultancy was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow estimates (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.Which of the following methods would allow Fabmark Consultancy to combine this information and analyze it?

• A) Q-sort
• B) Data envelopment analysis
• C) Attribute ranking
• D) Breakeven analysis

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Definitions:

Stocks

Stocks represent shares of ownership in a company, providing investors with a claim on the company's assets and earnings, and are traded on stock exchanges.

Choose

A term often associated with selecting options or making decisions from a set of alternatives.

Risk

The potential for loss or an undesirable outcome, often assessed in the context of investments or decision-making.

Portfolio

An array of fiscal investments encompassing stock shares, bond notes, commodities, spendable cash, and assets comparable to cash, plus mutual funds and ETFs.