The Demand-Pull Approach to Research and Development Refers To

question 37

Multiple Choice

The demand-pull approach to research and development refers to:

• A) research and development that focuses on developing products that are expected to increase demand in a particular market segment.
• B) research and development that begins by examining the outcomes of the firm's basic research and the potential commercial applications that may be constructed from those outcomes.
• C) research and development that focuses on developing products that are expected to decrease the demand for their substitute products.
• D) research and development that originates as a response to the specific problems or suggestions of customers.

---

Definitions:

The Looking Glass Self

A social psychological concept that suggests an individual's self-concept is shaped by how they believe others perceive them.

Self-Discrepancy

The difference between an individual’s ideal self (how they would like to be) and their actual self (how they actually are or perceive themselves to be).

Actual Self

An individual's perception of the self, including abilities and characteristics, as they exist in reality.

Ideal Self

An individual's conception of how they would like to be, encompassing aspirations, values, and traits they strive to embody.