In Stage 1 of the Stage-Gate Process,the Team Builds a Business

question 12

True/False

In Stage 1 of the stage-gate process,the team builds a business case that includes a defined product,its business justification,and a detailed plan of action for the next stages.

Understand the concept and purposes of sales promotions and identify their temporary nature and impact on sales.

Recognize direct marketing as a promotional alternative that uses direct communication with consumers to generate specific responses.

Identify various sales promotion tools and understand their role in marketing strategies.

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.