DrPeterson Is a Professor of Information Systems at Mount Newfield

question 29

Multiple Choice

Dr.Peterson is a professor of Information Systems at Mount Newfield University.She was asked to be a beta tester for the latest version of Microsoft Office a year before it was released because she tends to use such programs in an advanced way and often develops her own solutions to problems with the programs.She made several suggestions for its improvement.She is a(n) :

• A) lead user.
• B) laggard customer.
• C) expert technician.
• D) consumer advocate.

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Definitions:

Promotional Messages

Communications designed to inform, persuade, or remind consumers about a product, service, or brand.

Cutting Through the Clutter

The process of making a message stand out from a large volume of information or reducing complexity to convey a clear message.

Marketing Messages

Communications intended to persuade or inform potential customers about products, services, or brands.

AIDA Model

A marketing framework that describes the stages of customer engagement: Attention, Interest, Desire, and Action.