The Innovation Process at Jupiter Inc

question 16

Multiple Choice

The innovation process at Jupiter Inc.starts with the generation of raw ideas,followed by development of small projects,which later become major developments,and the process finally ends with product launches.According to the concept of "innovation funnel",the wide end of the funnel is occupied by:

• A) raw ideas generated.
• B) product launches.
• C) major developments.
• D) small projects.

---

Definitions:

Idle Capacity

The available production capacity that is not being used, often indicating inefficiency or unmet demand.

Transfer Price

The price at which goods or services are transferred between departments or divisions within the same company, often used for budgeting and accounting purposes.

Motor Division

A business unit within a company that focuses on the production, development, and sales of motor vehicles or engines.

Transfer Price

The price at which goods or services are transferred between departments or divisions within the same company.