A ________ Is One Where There Is an Owner and Usually

question 14

Multiple Choice

A ________ is one where there is an owner and usually a few employees where the arrangement of tasks,responsibilities and communication is highly informal and accomplished through direct supervision.

• A) Matrix structure
• B) Functional structure
• C) Strategic business unit
• D) Simple organizational structure

---

Definitions:

Global Brand

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.

Centrally Coordinated

Managed or organized by a central authority or location, ensuring consistency and uniformity across operations or activities.

Marketing Programs

Structured plans composed of various strategies and activities aimed at achieving specific marketing objectives.

Global Brand

A brand that is recognized and available in multiple countries across the world.