The Industry Attractiveness-Business Strength Matrix Improves on the BCG Matrix

question 64

Multiple Choice

The industry attractiveness-business strength matrix improves on the BCG matrix in some fundamental ways.Which of the following is NOT one of these?

• A) The terminology associated with the industry attractiveness-business strength matrix is preferable because it is less offensive
• B) The terminology associated with the industry attractiveness-business strength matrix can be much more complicated than the BCG matrix
• C) The multiple measures associated with each division of the industry attractiveness-business strength matrix tap many factors relevant to business strength and market attractiveness besides market share and market growth
• D) There is broader assessment during the planning process of the industry attractiveness-business strength matrix

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