Concentric Diversification May Be Undertaken as a Grand Strategy Because

question 40

Multiple Choice

Concentric diversification may be undertaken as a grand strategy because the acquiring firm wishes to:

• A) Acquire an investment opportunity
• B) Sell off unneeded assets quickly
• C) Balance or fill out its product line
• D) Trim its product line

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Definitions:

Cross Sell

Cross sell is a marketing strategy where a seller encourages the customer to purchase additional, complementary items or services in conjunction with their primary purchase.

House Of Brands Strategy

A branding approach where a company manages a portfolio of distinct and separate brands under one overarching corporate entity, each targeting different market segments.

Cross Sell

The practice of selling additional products or services to an existing customer.