Which of the Grand Strategies Is Typically Lowest in Risk

question 26

Multiple Choice

Which of the grand strategies is typically lowest in risk?

• A) Horizontal integration
• B) Concentrated growth
• C) Market development
• D) Divestiture

---

Definitions:

Wholesaler-Sponsored Voluntary Chains

A retailing strategy where independent retailers band together under a wholesaler's brand and distribution system to compete with larger chains.

Franchises

Business model that allows individuals or entities (franchisees) to operate a business under the established brand and operational system of the franchisor in exchange for a fee and ongoing royalties.

Self-Service

refers to a system or process that allows customers to perform services for themselves without direct assistance from staff, commonly seen in retail, banking, and online platforms.

Zipcar

A car-sharing company that allows individuals to rent cars by the hour or day, based on an online reservation system.