Few Innovative Ideas Prove to Be Profitable Because Of

question 80

Multiple Choice

Few innovative ideas prove to be profitable because of:

• A) Low development costs
• B) Low pre-marketing costs
• C) High research costs
• D) High post-marketing costs

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Definitions:

Organizational Culture

The set of shared beliefs, values, norms, and practices that shapes the social and psychological environment of an organization.

Cultural Strength

The degree to which shared values, beliefs, and norms contribute to the social and psychological well-being of an organization.

External Environment

The conditions, entities, events, and factors surrounding an organization that influence its activities and choices but are beyond its control.

Bicultural Audit

An evaluation process that examines how effectively an organization or program operates across two distinct cultural environments.