A Global Firm Competing in a Global Industry Must

question 65

Multiple Choice

A global firm competing in a global industry must:

• A) Be responsive to global conditions only
• B) Be responsive to both global and local conditions
• C) Be responsive to local conditions only
• D) Compete in multi-domestic industry also

---

Definitions:

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Production

The process of creating goods and services using labor, tools, machinery, and materials.

Ethical Challenges

Dilemmas or situations that require a choice to be made between competing ethical principles or values.

Sustainable Environment

The practice and goal of maintaining natural resources and not depleting them faster than they can renew, ensuring a healthy planet for future generations.