______ Is the Use of a Common Product,service,and Message Across

question 46

Multiple Choice

______ is the use of a common product,service,and message across all markets to create a strong brand image.

• A) Globalization
• B) Horizontal integration
• C) Standardization
• D) Customization

---

Definitions:

Depth Cue

Visual or auditory information that helps to judge the distance or depth of objects in one's environment.

Closure

A psychological phenomenon that illustrates the human mind's propensity to perceive complete shapes even when information is missing.

Gestalt Principle

The Gestalt principle suggests that humans naturally perceive objects as organized patterns and unified wholes rather than as separate components.

Gestalt Principle

A theory in psychology proposing that people naturally organize their perceptions according to certain patterns or wholes, rather than focusing on individual components.