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The need to invest large financial resources in order to compete creates
Positive Punishment
A methodology in behaviorism where an undesirable outcome follows an unwanted behavior, with the aim of decreasing the frequency of that behavior.
Remove a Stimulus
Refers to the process of eliminating a particular stimulus, which can affect behavior by decreasing the likelihood of a conditioned response.
Cognitive Theorist
A psychologist who studies how we encode, process, store, and retrieve information, and how this process affects our behavior.
Edward Tolman
An American psychologist known for his contributions to cognitive psychology, particularly in the study of learning and motivation.
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