Purchasing Behavior Is Often Better Predicted By

question 78

Multiple Choice

Purchasing behavior is often better predicted by:

• A) Geographics
• B) Demographics
• C) Psychographics
• D) Reputation

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Definitions:

Working Memory

A mental mechanism designed for briefly maintaining data for processing and adjustment.

Sphere of Attention

The scope or limit of an individual's focus at any given moment, encompassing what can be noticed or maintained in awareness.

Working Memory

A cognitive system responsible for temporarily holding information available for processing, important for reasoning and the guidance of decision-making and behavior.

Short-Term Memory

A limited-capacity store that can maintain unrehearsed information for about 20 to 30 seconds.