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One of the most contentious social responsibility issues confronting multinational firms pertains to
Discriminative Stimulus
A type of stimulus in the environment that increases the chance of a response due to its association with a reinforcement or punishment.
Operant Response
A behavior that is modified by its consequences, which can lead to changes in future behavioral patterns.
Unconditioned Stimulus
A stimulus that naturally triggers a response without any conditioning, such as food causing salivation in dogs.
Stimulus Generalization
The tendency for a conditioned response to be elicited by stimuli that are similar but not identical to the conditioned stimulus.
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